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Evidence

Case studies

A case study is a clinical document, not a marketing asset. Here is the standard each one has to meet, and why none are published yet.

No case studies are published yet

Publication pending. This page is deliberately empty. Producing case studies that meet the standard below takes clinical time, patient consent and a second reviewer, and that work is in progress. Publishing anything weaker — a testimonial dressed as a case, or a transformation photograph with a number attached — would undermine the exact thing this page exists to establish.

Blocked on dependency D6.

The standard each case must meet

Every case published here will carry all six. If one is missing, it does not publish.

Explicit written consent

Specific to publication, obtained separately from treatment, and withdrawable. Under the Digital Personal Data Protection Act 2023 this is also a legal requirement.

The starting point in full

Presenting markers, history and what had already been tried — not only the favourable numbers.

The clinical reasoning

Why this plan for this person. A case without the reasoning is an advertisement.

What did not work

Including adjustments made along the way. Cases that proceed smoothly from start to finish are not real cases.

Follow-up beyond the end

Whether it held. A result at the end of a programme with no follow-up says very little.

A second clinician’s review

Named, as with every other piece of clinical content on this site.

Why not simply publish testimonials

Testimonials are easy to produce and most people reading them know it, which is why their persuasive value is lower than the volume of them on healthcare sites would suggest.

More importantly, a testimonial carrying an outcome figure is an outcome claim, and under the ASCI Healthcare Guidelines it needs the same substantiation as any other. Attributing it to a patient does not change that. Neither does a disclaimer.

The current Health Total site carries named before-and-after client photographs. None of them appear anywhere in this build, because they are outcome claims attached to identifiable individuals whose consent status for continued publication is unconfirmed.

In the meantime, judge the method.Every condition page sets out the reasoning in full, with references and a named reviewer.

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